Social Data Analytics Group in IBM Research - Brazil
The Social Data Analytics group of IBM Research - Brazil focuses on technologies and applications based on the analysis of human-related data. We see our mission as the realization of the potential of Big human/social data in businesses and society.
Our approach is to investigate and develop technologies based both on personal data (such as social media posts) and on social data (such as the network of friends). Although social network sites are an interesting source of data, we try to employ and combine all kinds of data created by people as they go through their life and work. Of primary concern for us are privacy protection and user empowerment, and the technologies that support them.
The Social Data Analytics group also applies methodologies from social sciences and related fields to try to understand the actual meaning, relevance, and significance of the patterns found in the data. At the same, we are also exploring applications which use human and social data in novel ways, how human data is best visualized, and the interaction of people with human data.
IBM is not responsible for, and does not validate or confirm, the correctness or accuracy of any user content posted. IBM does not endorse any user content. User content does not represent the views or opinions of IBM. IBM, in its sole discretion, reserves the right to remove any content.