Local Event Marketing Kit       

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 Chandrasekhar (Chandra) Narayanaswami photo

Local Event Marketing Kit - overview


LOCAL EVENT MARKETING KIT AND CONTEXTUAL CUSTOMER ENGAGEMENT

KEY PERSONNEL: CHANDRA NARAYANASWAMI, SCOTT McFADDIN, KIM HENDRIX, AJAY DESHPANDE, CHRIS MILITE, CHRIS LOGIUDICE, GREGORY KEYS

 “Local Event Marketing Kit” work was done with a leading grocer (2014-2016) that uses machine learning techniques to compute the influence of local events on customers, products, and stores based on past purchase history and catalog of local events (community, sporting, ethnic, weather) and then create marketing campaigns and demand forecasts. This work has been publicly showcased at the National Retail Federation annual Big Show- http://nrfbigshow.nrf.com/ that brings several thousand retailers together. Portions of this work are in instantiated in by IBM product teams in IBM Demand Insights - http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=REF03007USEN and IBM Metro Pulse - https://www-935.ibm.com/services/us/gbs/cognitive/ibm-metro-pulse/

Another novel idea and technology “retail customer engagement zones” (2014-2016) where a competitor’s zone of influence is computed as a time varying function per product based on factors such as customer’s observed locations and travel patterns, and purchase history, local events and weather, competitor’s relative pricing and marketing incentives, and social media signals.

Local Event Marketing Kit

 

Some pending US Patent Applications Related to the project.

   20160140589    RETAIL CUSTOMER ENGAGEMENT ZONES
3   20160132958   Hybrid Fulfillment for Shopping Carts
4   20150294395   LOGISTICS MANAGEMENT SYSTEM FOR DETERMINING PICKUP ROUTES FOR RETAIL STORES
5   20150294369   CUSTOMER PURCHASING PREFERENCE PROFILES BASED ON COUPON CHOICES
6   20150294352   SPATIOTEMPORAL MARKETING ASSOCIATED WITH EVENTS BASED ON INTENDED USER INGRESS AND EGRESS MODES AND PATHS
7   20150294345   PRESENTATION OF PURCHASING INCENTIVES
8   20150286972   POP-UP STORE LOGISTICS MANAGEMENT SYSTEM
9   20150134413   FORECASTING FOR RETAIL CUSTOMERS
10   20150127492   Hybrid Fulfillment for Shopping Carts
11   20150120514   LOGISTICS MANAGEMENT SYSTEM FOR DETERMINING PICKUP ROUTES FOR RETAIL STORES
12   20150120505   IN-STORE OMNICHANNEL INVENTORY EXPOSURE
13   20150120422   PRESENTATION OF PURCHASING INCENTIVES
14   20150120421   CUSTOMER PURCHASING PREFERENCE PROFILES BASED ON COUPON CHOICES
15   20150120412   ACTIVE IMPROVEMENT OF COUPONS BASED UPON CUSTOMER ASSISTED RESOLUTION OF INFORMATION GAPS
16   20150120407   SPATIOTEMPORAL MARKETING ASSOCIATED WITH EVENTS BASED ON INTENDED USER INGRESS AND EGRESS MODES AND PATHS
17   20150120364   POP-UP STORE LOGISTICS MANAGEMENT SYSTEM
18   20150100398   Method for Dynamic Coupon Pricing