IBM Research @ Insight 2015 - Insight 2015 - Customer Behavior Insights at Scale


Customer Behavior Insights at Scale

Markus Ettl, Rakesh Mohan

IBM Analytics, working closely with IBM Research, is bringing out Industry specific SaaS analytics solutions to provide actionable and predictive insights on customers by marrying large pools of external data and internal data with state-of-the-art analytics. In this talk we will present a highly scalable cloud analytics platform that is powering these solutions. We will show how bring together data from social, news, weather, together with customer interactions to deliver industry specific insights for specific use cases in Banking, Retail, Telco, Media & Entertainment and Travel & Transportation