Cesar Berrospi  Cesar Berrospi photo       

contact information

Research Staff Member - Information Analytics
Zurich Research Laboratory, Zurich, Switzerland
  +41dash44dash724dash83dash14

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2007

The 2005 ISMS Practice Prize Winner - Customer Equity and Lifetime Management (CELM) Finnair Case Study
Giuliano Tirenni, Abderrahim Labbi, Cesar Berrospi, André Elisseeff, Timir Bhose, Kari Pauro, Seppo Pöyhönen
Marketing Science 26(4), 553-565, INFORMS, 2007

Optimizing marketing planning and budgeting using Markov decision processes: An airline case study
A Labbi, C Berrospi
IBM journal of research and development 51(3.4), 421-431, IBM, 2007


2006

Customer Equity and Lifetime Management (CELM) Finnair Case Study
Abderrahim Labbi, Giuliano Tirenni, Cesar Berrospi, Andre Elisseeff, Timir Bhose, Kari Pauro, Seppo Pöyhönen
University of Freiburg, Germany, 2006


2005

Efficient allocation of marketing resources using dynamic programming
Giuliano Tirenni, Abderrahim Labbi, André Elisseeff, Cesar Berrospi
Proceedings of the Fifth SIAM International Conference on Data Mining, pp. 581--585, 2005


Year Unknown

Exploratory Recommender Systems for Sales and Marketing
Michail Vlachos, Abderrahim Labbi, Cesar Berrospi, Alex Lomako
M Vlachos, A Labbi, C Berrospi, A Lomako, 0