Anshul Sheopuri  Anshul Sheopuri photo       

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Senior Manager, Digital Research & Principal Research Staff Member
Thomas J. Watson Research Center, Yorktown Heights, NY USA
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Problem: Can we understand the emotional preferences of consumers to provide more engaging offers ?

Status: A major U.S. retailer is testing an IBM system that learns from historical sales data to identify the optimal offers that will best tap in to consumers’ penchant for scoring a deal while aiming to improve retailer profits. The retailer can set a budget for the campaign, then choose the assortment, sales channel and customer type to target. The system will learn from consumer responses to the prices and discounts it sets, allowing it to grow more effective over time at creating personalized pricing strategies.

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Recent Highlights:

1. Retail’s Future Arrives Today from IBM Research. December 26, 2013. Greg Fitzpatrick, Chief Architect - Global Distribution Sector, IBM. Prototype capability demonstrated at the National Retail Federation 2014 trade show.

2. IBM Announces Global Consulting Practice Fusing Strategy, Data and Design. Jan 21, 2014.

Interested in a demonstration of the tool ? Contact Anshul Sheopuri




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