Paula Fernanda Pereira  Paula Fernanda Pereira photo         

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Academy of Technology LogoUX Designer
Brazil Research Lab, Brazil



Brazil Think Lab UX Designer and Visual Artist at IBM Research Brazil. 

I'm focused on Technology and Digital Media World. Search for Innovation mixing Design, Technology and Business. Understand before doing, Problem before Solution, Human before Machines. I'm trying to make technologies more useful and pleasant. 

Graduated in Digital Design, with a Master Degree in Digital Communication and Marketing, I have been working in diversified fields as Digital Games, Innovation, Multimedia Arts, Communication Agencys and scientific fields as Wearable Computing and Cognitive psychologic on graduation. 

My daily basis here at IBM Research is based on building digital interfaces, multimedia experiences, strategic design frameworks, co-creation as Design Thinking methodologies, communication strategies and visual storytelling.