Alexander Ziegler is Program Director, Business Development for Education at IBM.
His focus is on taking care of the global education offerings and the strategic development and
implementation of new routes to market and new offerings to drive IBM’s skills into the market.
In addition to his role at IBM, he is also a doctoral student in Business Administration at Edinburgh Napier
University. His research is specialised in digital transformation, looking into questions around how to increase product adoption with the right training.