Jeanette Blomberg  Jeanette Blomberg photo         

contact information

Academy of Technology LogoDistinguished Research Staff Member
Almaden Research Center, San Jose, CA, USA


Professional Associations

Professional Associations:  ACM  |  ACM SIGCHI  |  American Anthropological Association  |  EPIC: Advancing the Value o Ethnography in Industry  |  Society for Applied Anthropology


JEANETTE BLOMBERG is Distinguished Research Staff Member at the IBM Almaden Research Center in San Jose, California and adjunct professor at Roskilde University in Denmark. Jeanette is known for her research on ethnography in design processes as outlined in two recent publications Positioning Ethnography within Participatory Design and Reflections on 25 Years of Ethnography in CSCW. In her recent book, An Anthropology of Services, she investigates how services are being conceptualized today and the possible benefits of taking an anthropological perspective on services and their design. Currently her research is focused on organizational analytics where she considers the linkages between human action, digital data production, data analytics, and business or societal outcomes. Prior to assuming her current position, Jeanette was a member of the Work Practice and Technology group at the Xerox Palo Alto Research Center (PARC), Director of Experience Modeling research at Sapient Corporation, and Industry-affiliated Professor at the Blekinge Institute of Technology in Sweden where in 2011 she was awarded an honorary doctorate. Jeanette received her Ph.D. in anthropology from the University of California, Davis where she also was a visiting professor and lecturer in cultural anthropology and sociolinguistics.