Pavel G Ferreri  Pavel G Ferreri photo         

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Business Unit Executive, Partner Ecosystem Integration, and Chief Evangelist, IBM Cloud
West Hollywood, CA, USA



I am a Global Technology Executive specialized in helping organizations accelerate their digital transformation through disruptive technologies. During my 15-year Post-MBA technology career I have worked for MICROSOFT, ORACLE, SALESFORCE & since 2015 at IBM, where I have served in different leadership capacities at the Market, Geo, & Worldwide levels. I currently serve leading GTM Strategy, Ecosystem Integration and Evangelization, for Alliances & Channel Sales, for IBM Cloud, across the Americas.

I help Sellers & Business Partners elevate their discussions, and Clients envision and bring to life transformative solutions to their most complex challenges, leveraging innovative technologies like AI, IoT, Blockchain, Cloud, Kubernetes, Edge, & methodologies like Design Thinking, Agile, & DevSecOps to accelerate innovation.

I am ALSO an experienced Keynote/Public Speaker, Sales Consultant, Coach, Communication & Personal Branding Expert, Active Real Estate & Tech Investor, Polyglot (Italian, French, Spanish, English, & Portuguese), & avid reader of 1 book per week. Pre-MBA I created and led for 5 years an advertising business, before that; I was a Television Show Host, live on TV (1995-2000).

EDUCATION: BA, MBA in General Management, & multiple Post-MBA executive certifications in the areas of Leadership, Strategy, and Management, from Harvard University, Stanford, BC, BU, HBS, & McKinsey Academy.

My PASSIONS: Science, Technology, Innovation, Astronomy, Physics, Evolution, Investing in RE & Tech, Public Speaking, Fine Arts, Fitness/Wellness, kick-boxing, skateboarding, and continuous improvement.



Current and Prior Positions:


Business Unit Executive, GTM Strategy, Partner Ecosystem Integration, IBM Cloud

Jan 2020 – Present

Lead cross-unit execution of Functional Strategy aligned with IBM's mission of growing Business Partner Ecosystem through Partner Acquisition, Enablement & Chanel Sales Growth, across all markets and segments of IBM Cloud.

- Lead GTM for Cloud Partner Ecosystem cross-IBM integration, measured by Route to Market revenue
- Lead Partner Ecosystem Evangelization (Content Curation, Production, SME recruitment, & Delivery) of Webinars, Podcasts, Workshops, and Enablement, across IBM Cloud Americas.
- This includes Global Systems Integrators, Distributors, Resellers, & Embedded Solutions Partners.

Innovation Executive, Watson & Cloud Platform - IBM North America
1/2018 - Present
Newly created team driving IBM's strategic investments at the intersection of Artificial Intelligence & Machine Learning, Data Science & Analytics, Blockchain, Design Thinking, and Cloud SaaS, PaaS, & IaaS (including VMWare, Skytap, Object Storage, & Containers). Dedicated to help organizations envision, and implement, innovative solutions leveraging disruptive technologies to deliver business outcomes measured by increased revenue and profitability, client's customer satisfaction, speed, and agility to innovate. IBM CERTIFICATIONS: --> - IBM Selling Profession Certification Level II EXPERT, - IBM Recognized Public Speaker, - Cloud and Cognitive Patterns, - Architecting for Disruption, - Insight Selling to the CXO, - Financial Selling: Executive Conversations, - IBM Global Sales for Experienced Sellers, - IBM Selling Profession Certification Experienced, - Hybrid Cloud Foundations, - Blockchain ABOUT IBM: OVER 100 YEARS conducting ethical business in 190 countries, with ~400,000 employees, #24 World's Most Admired Company, Fortune #32, #1 patent leader for 25 consecutive years with 9,000+ patents in 2017 alone. IBM is a Top 3 Cloud provider, #1 in AI, Blockchain, and other disruptive technologies like Quantum Computing