Data are in fashion: project links       



Data are in fashion: project links - overview

  1. A field research about fashion trends through social analytics (with Michelle Zhou and Pietro Leo)

An entire week “inside” the Milan Fashion Week to listen the social buzz filtered through IBM’s Almaden Research Social analytics tools (System U and System V) and sentiment analysis tool (IBM Corporate brand and reputation analysis), plus an intensive 365 days compendium of previous data collected through public data-base drafted a first of a kind research to identify the fashion’s business main trends, the communities, the influencers, the undercover brand pushers, the conversation. The research has been replicated by IBM Italy in 2015.