Human Behaviour-Change Project - overview
IBM Research - Ireland Lab collaborates on Wellcome Trust Funded Human Behaviour-Change Project
The Human Behaviour-Change Project (HBCP) is a collaboration between behavioural scientists, computer scientists and system architects that aims to revolutionise methods for synthesising evidence in real time and generate new insights on behaviour change. IBM Research - Ireland joins University College London, the University of Cambridge and the University of Aberdeen in this 4 year project funded by the Wellcome Trust (an independent global charitable foundation dedicated to improving health).
The project will build an AI system to continually scan the rapidly growing corpus on human behaviour change interventions, extract key information and use this to build and advance our understanding of human behaviour to answer the big question: ” What works, compared with what, how well, with what exposure, with what behaviours (for how long), for whom, in what settings and why?” This technology will assist researchers and practitioners in the field while informing public policy decisions. It will create an up-to-date knowledge base to help design effective interventions tailored to particular populations, settings and behaviours.
Researchers will harness cutting edge methodologies to build:
- A Behaviour Change Intervention Ontology for structuring key information from behaviour change intervention research reports
- A Natural Language Processing system to find and extract that information, starting with the ‘use case’ of smoking cessation, and then focusing on other behaviours of key importance to health and wellbeing
- Machine Learning and Reasoning Systems that integrate and extrapolate from that information to generate new knowledge and hypotheses about behaviour change
- A User Interface that enables users query the system for answers to specific questions about behaviour change interventions
The project aims to revolutionise the way evidence around behaviour change interventions is synthesised and applied to advance understanding of human behaviours and behaviour change with the potential for significant impact on human health and wellbeing.
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